Hi,
I'm Sarah
Welcome to Slumber Sweetly, a brand born from sleepless nights and a longing to turn bedtime into a ritual rather than an exhausted collapse at the end of the day.
Originally from Oregon in the United States, my life has taken me around the world through marriage to a professional sports player. Living in different countries and cultures has shaped how I see the world, grounding me in empathy, perspective and a belief in leading with kindness.
Before moving to New Zealand, I worked extensively in animal welfare, from shelters and grooming facilities to a horse sanctuary. This work deeply influenced my values and continues to guide how I build Slumber Sweetly; with care, intention and compassion at its core.
After relocating to New Zealand, I found myself drawn back to another lifelong passion: style, fashion and storytelling through what we wear. These experiences laid the foundations for Slumber Sweetly.
I’m also a mother to two children, the centre of my world. Motherhood brought a new depth of love and motivation, inspiring me to build something meaningful; not just as a brand, but as a reminder that you never know what’s possible unless you try.
Why bedtime Matters
The heart of the brand
All day we put on masks - whether as armour, or to meet the needs of others. Night is the time we can let them go, take that façade off, to be present with ourselves, and to reconnect with the quiet, authentic self that carries us through the day.
In our opinion, this is when you deserve the most luxury and adoration.
You did it, you made it through the day, you are extraordinary. You deserve to be romanticised and this is the time to do it.
To be soft with yourself, be gentle, be thoughtful. Light that scented candle that makes your bedroom a sanctuary. Put on that nightie that hugs your figure in all the right ways, and wrap that luxurious sleep mask around your face as you drift off to dreamland.
Our
Mission
Slumber Sweetly exists to bring gentleness, calm, and a sense of luxury back into our evenings.
In a world where bedtime is often rushed, overlooked, or reduced to a restricted routine, we believe it should be intentional. A moment to pause, care for yourself, and reconnect with what truly matters.
Our mission is to transform the end of the day into an evening ritual, where every detail from the textures you touch to the scents you breathe nurtures you. We want you to feel cherished, restored, and present, making bedtime a time to celebrate yourself, unwind with intention, and embrace the quiet luxury of simply being you.
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Supporting
Local
As a small kiwi business we pride ourselves and believe it's important to support other New Zealand brands where possible. We do this through most aspects of designing, creating, and sourcing.